With a career portal, image film, and social recruiting, Karl von Drais hired over 100 new employees—an employer branding success with lasting impact.
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Thanks to its new career portal, authentic employer branding videos, and successful social recruiting, Karl von Drais achieved over 100 new hires. This allowed the premium bike store to build a cohesive employer brand and sustainably increase talent acquisition.
Karl von Drais (KVD) is a modern premium bike store with three locations in the Frankfurt Rhein-Main area, offering high-end bicycles in a sleek, contemporary setting—almost like an Apple Store, but for bike enthusiasts. This modern approach needed to be reflected in the career portal that K&R developed for KVD. The goal was to create an engaging platform that appeals to bike mechanics, mechatronics experts, and service staff alike.
By incorporating authentic team photos and an emotional employer branding video, we captured the store’s dynamic work culture, ensuring that potential employees could experience the KVD atmosphere from the very first step of the application process.
To create a genuine employer branding experience, we conducted a brand shoot featuring KVD employees, providing an authentic glimpse into their daily work. Additionally, we produced an image film where the team members themselves share their experiences, highlighting the unique work environment at KVD.
This visual content was seamlessly integrated into a custom-built career portal, designed as a conversion-optimized funnel, ensuring a smooth mobile application experience. With just a few clicks, potential candidates can submit their applications effortlessly—quick, barrier-free, and intuitive.
To further expand KVD’s reach, we launched social recruiting campaigns that promoted the new career portal. The response was overwhelming—over 100 new employees were hired, significantly supporting KVD’s ambitious growth plans.
Beyond immediate recruitment success, the authentic online presence strengthened trust in the brand, positioning KVD as an attractive and forward-thinking employer. This investment didn’t just pay for itself—it multiplied and established a solid foundation for future growth.
In this project, we developed a strong employer branding strategy that positions the company as an attractive employer—drawing in exactly the talents you need.
By highlighting your unique strengths, values, and goals, we create an emotional connection with potential candidates. How does it work? Through clear messaging that builds trust, fosters identification, and removes barriers in the application process.
A measurable competitive advantage in the job market!
The core of this project was targeted recruitment of qualified talent. In harmonious cooperation with the appropriate job portal, we set up ad campaigns via social media & Google in order to reach exactly the talent that suits you. In doing so, we rely on psychologically based triggers and a precise and professional approach so that applicants choose you without detours.
How do we do that? By optimizing the entire process from the first advertisement to the job interview and consistently reducing application hurdles.
For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
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That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
In this project, we developed a tailor-made career portal for the company. The company thus presents itself as an attractive employer sClearly stands out in the competition for the best talent and at the same time offers applicants a clear, concise overview of all open positions.
We attach great importance to an appealing user interface and an uncomplicated application process — whether via smartphone or desktop. How does that work? We integrate an efficient Funnel, which clarifies the most important questions and guides candidates directly to the right job.
The modern recruiting portal developed by K&R has given us a huge boost in talent acquisition. Thanks to their creative ideas, we reach candidates right where they are and let them experience the KVD feeling from the very beginning.
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Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
