Modern brand identity, consistent corporate design and authentic content: PrimeLog boosts trust, attracts more clients, and achieves sustainable growth with K&R
K&R gave PrimeLog Real Estate a fresh, professional brand presence featuring a cohesive corporate design, authentic video and photo content, and a user-optimized website. The result: noticeably greater trust among B2B clients, increased inquiries, and a lasting boost in market position.
PrimeLog Real Estate specializes in brokering commercial properties in an environment where trust and professionalism are key. Together with Managing Director Paul Mühleck, K&R developed a brand presence that clearly communicates what PrimeLog stands for: reliability, expertise, and customer proximity. This vision laid the foundation for a modern brand identity that radiates precision and trustworthiness in every detail. The color palette and typography were carefully selected to subtly yet powerfully emphasize the company’s core values. A highlight of the project is the new brand photoshoot, which authentically showcases the team and office spaces—creating a sense of personal connection.
The color scheme developed by K&R was so well received that it was even implemented on the walls of PrimeLog’s office spaces. Newly designed business cards, LinkedIn banners, and company presentations ensured a cohesive look across all communication channels. Instead of relying on generic stock imagery, we opted for real photography and a dynamic video header to reflect the company’s energy. This consistent brand experience strengthens recognition, builds trust, and reinforces the professional positioning of PrimeLog Real Estate—making a strong impression from the very first interaction with potential B2B clients.
At the heart of the digital presence is a mobile-optimized website design that guides visitors through PrimeLog’s services with clarity. Concise copy, intuitive navigation, and sales-psychology-based call-to-actions help users quickly find their way—and instantly feel they’re in the right hands. Complementing the visual highlights are authentic imagery and team photos that emphasize the human side of the business. Shortly after the relaunch, PrimeLog recorded a noticeable increase in client inquiries and a strengthened market position—proof that a professional brand investment pays off quickly.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
Our texts address the needs of your target group and Eliminate targeted buying impulses off. Through a mix of emotional triggers, precise arguments and clear calls to action, we hit the nerve of your target group by picking up on emotions and Communicate clear benefits.
In doing so, we always pay attention to your brand values in order to maintain credibility and authenticity.
A decisive factor for your marketing success.
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That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
For this project, we developed a distinctive logo that sums up the identity of the company.
How does that work? Through concise symbolism and psychologically coordinated design elements, which values reflect the company perfectly. This is how a logo with a strong is created Recognitiont, which permanently anchors your brand in the memory. A significant advantage over the competition and noticeably more visibility as a “professional brand.”
We also produced a video for this project. Can be used both as an image or company presentation film and at the end as “Site headers” or on the website in small “Video bullet points”, which underline the performance of a company accordingly.
Now that we have a professional market presence, we see every day how much this investment pays off. Top service and true partnership—that’s what you get with K&R!
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Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
