New branding, modern website, and dedicated career portal: Reuter Tax Firm attracts clients and top talent with a professional online presence.
K&R provided Reuter Tax Firm with a professional and modern brand presence, including branding, a website, and a career portal. This not only attracted new clients but also helped secure top talent in the highly competitive tax consulting market—an important step toward a digital future.
With over 40 years of success, the Reuter Tax Firm is now led by the second generation, Stephan and Thomas Reuter. Known for its expertise and high client satisfaction, the firm lacked a strong digital presence—a crucial element for attracting both new clients and skilled professionals in tax consulting. That changed when K&R was commissioned to develop an authentic, professional brand identity and a modern website.
To visually represent the firm’s trust and expertise, K&R used a serious shade of blue as the primary brand color—symbolizing stability, reliability, and competence, essential qualities in tax consulting. This corporate design is consistently applied across the logo, business cards, stationery, and other corporate materials, reinforcing the firm's values and credibility.
The newly developed website features a clear navigation bar, prominent calls-to-action for email and phone contact, and a streamlined contact form, making communication effortless. Subtle geometric accents, inspired by the firm's visual identity, give the site a modern and recognizable look.
Beyond serving clients, the new digital strategy also focuses on attracting top talent. A dedicated career page enables job seekers to explore open positions and apply via a custom job portal.
An easy-to-use funnel system asks only essential questions, efficiently filtering for the best-fit candidates. Alongside this, authentic office photography and an employer branding video showcase the team and work culture, enhancing the firm's appeal to potential hires.
Thanks to SEO optimization, Reuter Tax Firm now ranks organically as an attractive employer and has already successfully filled key positions. This modern, inviting online presence not only drives qualified applications but also reflects the professionalism and reliability that the firm upholds every day.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
We also produced a video for this project. Can be used both as an image or company presentation film and at the end as “Site headers” or on the website in small “Video bullet points”, which underline the performance of a company accordingly.
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
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That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
In this project, we developed a tailor-made career portal for the company. The company thus presents itself as an attractive employer sClearly stands out in the competition for the best talent and at the same time offers applicants a clear, concise overview of all open positions.
We attach great importance to an appealing user interface and an uncomplicated application process — whether via smartphone or desktop. How does that work? We integrate an efficient Funnel, which clarifies the most important questions and guides candidates directly to the right job.
In this project, we developed a strong employer branding strategy that positions the company as an attractive employer—drawing in exactly the talents you need.
By highlighting your unique strengths, values, and goals, we create an emotional connection with potential candidates. How does it work? Through clear messaging that builds trust, fosters identification, and removes barriers in the application process.
A measurable competitive advantage in the job market!
The core of this project was targeted recruitment of qualified talent. In harmonious cooperation with the appropriate job portal, we set up ad campaigns via social media & Google in order to reach exactly the talent that suits you. In doing so, we rely on psychologically based triggers and a precise and professional approach so that applicants choose you without detours.
How do we do that? By optimizing the entire process from the first advertisement to the job interview and consistently reducing application hurdles.
The combination of new branding, a modern website, and a recruiting solution has given our family business a real boost. The engaging presentation of our firm’s culture particularly excites potential employees right from the start.
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Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
