Career portal with corporate look, employee interviews, and a mobile funnel system: Paeßens Zahnwelten attracts talent despite the shortage of applicants.
K&R developed a custom career portal for Paeßens Zahnwelten, seamlessly aligned with the corporate look while integrating authentic employee testimonials. The funnel system enables quick smartphone applications, significantly boosting long-term talent acquisition.
Paeßens Zahnwelten is a modern dental clinic with three locations and over 150 employees. Like many practices in Germany, Paeßens felt the impact of the shortage of skilled professionals—particularly in dental assistance. To counter this trend, K&R developed a dedicated career portal that seamlessly integrates with the existing brand identity, despite an external IT infrastructure. Thanks to a responsive funnel system, applicants can easily apply via smartphone in just a few steps.
Since Paeßens Zahnwelten had just updated its corporate identity, it was crucial to ensure the career portal matched the brand's look and feel. By developing the portal from scratch instead of using standard templates, we perfectly aligned it with the brand’s orange-white-cyan color spectrum. Even the clinic interiors are meticulously designed in these colors, making the recruiting portal a natural extension of the overall brand experience.
Additionally, an easy-to-use website editor allows Paeßens' HR team to publish new job postings or remove old ones without agency support, ensuring maximum flexibility.
Another key success factor was the integration of real employee testimonials through on-site photography and interviews. Applicants get a firsthand look at the work environment and hear directly from employees about why they enjoy being part of the team. These personal insights build trust and strengthen Paeßens' employer brand.
Combined with thoughtful SEO optimization, this digital recruiting strategy is already paying off: Paeßens attracts organic applicants through Google, positioning itself as a forward-thinking and desirable employer in the dental industry.
In this project, we developed a tailor-made career portal for the company. The company thus presents itself as an attractive employer sClearly stands out in the competition for the best talent and at the same time offers applicants a clear, concise overview of all open positions.
We attach great importance to an appealing user interface and an uncomplicated application process — whether via smartphone or desktop. How does that work? We integrate an efficient Funnel, which clarifies the most important questions and guides candidates directly to the right job.
In this project, we developed a strong employer branding strategy that positions the company as an attractive employer—drawing in exactly the talents you need.
By highlighting your unique strengths, values, and goals, we create an emotional connection with potential candidates. How does it work? Through clear messaging that builds trust, fosters identification, and removes barriers in the application process.
A measurable competitive advantage in the job market!
The core of this project was targeted recruitment of qualified talent. In harmonious cooperation with the appropriate job portal, we set up ad campaigns via social media & Google in order to reach exactly the talent that suits you. In doing so, we rely on psychologically based triggers and a precise and professional approach so that applicants choose you without detours.
How do we do that? By optimizing the entire process from the first advertisement to the job interview and consistently reducing application hurdles.
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That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
Our texts address the needs of your target group and Eliminate targeted buying impulses off. Through a mix of emotional triggers, precise arguments and clear calls to action, we hit the nerve of your target group by picking up on emotions and Communicate clear benefits.
In doing so, we always pay attention to your brand values in order to maintain credibility and authenticity.
A decisive factor for your marketing success.
With the new job portal by K&R, our brand values are now clearly reflected in the recruiting process as well. Since its launch, we have seen increased interest from qualified professionals and have been able to fill open positions much faster.
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Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
