New brand identity & optimized web presence: SustainGoals convinces customers instantly, boosts leads, and ensures sustainable long-term growth.
By establishing a clear brand identity and implementing an emotional, user-centered web design, SustainGoals received a professional and trust-building external presence from K&R. The result is a modern SaaS app branding that enhances user experience (UX) and leads to significantly more qualified customer inquiries. With an improved market presence and a cohesive digital identity, SustainGoals now stands out as a strong and credible brand in the ESG sector. The investment in branding and design has not only increased visibility but also delivered a sustainable return on investment (ROI), setting the foundation for long-term growth and future product developments.
Sustainability Meets Software: A New Identity for SustainGoals
SustainGoals is a SaaS tool for ESG audits and sustainability reporting, helping companies measure and track their environmental and social goals. To visually communicate this expertise at first glance, K&R developed a brand identity from scratch—modern, software-inspired, and deeply rooted in sustainability.
The fresh design is consistently reflected in the logo, color scheme (ranging from lime green to dark green), and typography. Icons, preview boxes, and video previews clearly visualize different software modules like ESG Audit, CSRD, and Emissions Management, ensuring clarity without compromising professionalism.
To add a personal touch, we conducted a brand photoshoot featuring the key people behind SustainGoals. Instead of using generic stock images, the website now conveys authenticity and highlights the real people driving the product forward.
Additionally, we optimized all content using sales psychology principles, guiding visitors through benefits, features, and FAQs step by step. The journey always leads to a consultation invitation, which, thanks to the familiar branding and structured layout, is far more frequently accepted.
The new brand identity, including web design and corporate identity, instantly builds trust with potential customers—an essential factor in sustainability reporting and ESG audits. SustainGoals is now cohesively positioned both digitally and offline, effectively showcasing its offerings.
A Corporate Design Manual was also created to establish internal brand guidelines, ensuring consistent visual identity across future marketing materials. This investment in a full rebranding has already paid off multiple times: A more confident brand presence, Easier acquisition of new clients, A solid foundation for future design projects, including upcoming reports that will align with the new brand identity.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
For this project, we developed a distinctive logo that sums up the identity of the company.
How does that work? Through concise symbolism and psychologically coordinated design elements, which values reflect the company perfectly. This is how a logo with a strong is created Recognitiont, which permanently anchors your brand in the memory. A significant advantage over the competition and noticeably more visibility as a “professional brand.”
For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
K&R has perfectly translated our vision of a future-oriented, sustainable software into our new brand. Shortly after the launch, we can already see how the fresh branding builds trust and helps us attract new customers.
Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.