All Answers About Our Services

Frequently Asked Questions

Kurz bevor Sie sich für eine Zusammenarbeit entscheiden, gibt es möglicherweise ein paar Fragen, die Sie sich stellen. Finden Sie hier einen Überblick und die passenden Antworten.
Why Work with Klein & Rose?

Service #1

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What does a branding agency do?

We develop unique brand identities, design logos and visual concepts, and create a clear market positioning. Through strategic communication, we strengthen brand recognition, build trust, and connect with target audiences on an emotional level. As a branding agency, we help ensure long-term visibility and sustainable success in a competitive market.

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What services do you offer as a branding & design agency?

Our core focus is on improving and elevating the visual presence of B2B companies and SMEs. Our service portfolio includes photo and video productions, the (re)development of your corporate identity, and web design & development. We support your brand strategically — with strong, tailored concepts that help you stand out from the competition and establish a confident market presence. Every solution we develop is precisely aligned with your target audience.

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When am I in the right place with you?

Whenever you’re ready to elevate your brand. Whether you’re looking to improve your external presence, create new content for your brand, yourself, or your company — or simply want better marketing results — we’re here to help. Benefit from our experience and expertise to take your brand to the next level. Our initial consultation is always free of charge and without obligation.

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Who are you, and how big is your team?

Klein & Rose GmbH (also known as K&R Advertising) is a Frankfurt-based design and branding agency, founded in 2019 by David Klein and Nicolas Rose. Our team consists of 5 creatives and 2 managing directors.

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What makes K&R better than other top branding agencies?

What looks good and trustworthy ultimately gets chosen. And we understand that better than anyone else. We understand what it takes for premium-positioned companies to appeal to discerning audiences — and more importantly, how to communicate that visually. We know how to differentiate your brand in a crowded market and create a presence that resonates. Take a look at our portfolio and see for yourself: If you’re aiming for a brand that looks outstanding and inspires trust — we’re the team to make it happen. Because what looks good and trustworthy is what ultimately gets chosen. And we understand that like no one else.

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What are you specialized in?

As a branding and design agency, we focus on elevating the visual presence of B2B companies. That means: visuals, videos, copy, designs, and websites that actually make an impact. We understand your perspective — and just as importantly, the perspective of your customers. Our user experience design ensures intuitive structure and clear navigation. By combining creativity with strategy, we position your brand in a way that’s not only compelling, but built for long-term success. And when it comes to quality, we aim high — and usually go beyond.

Alle Fragen zum Thema

Serviceleistung #1
Branding & Webdesign

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Why shouldn’t I just hire a full-time designer instead of working with an agency like yours?

Having an in-house designer might sound appealing at first. But keep in mind that a senior designer can easily cost €100,000 or more per year — not including benefits, vacation time, and ongoing training. It adds up quickly. And even then, a single designer rarely covers all the skills needed for a successful web project — from UX and branding to professional SEO.

With us, you get a well-coordinated team of specialists, each bringing exactly the expertise you need at the right time. You only pay for the services you actually use — without putting a long-term strain on your personnel budget or having to manage someone internally. This way, you can stay focused on your core business while still achieving top-tier quality in web design.

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How long will it take? I’ve heard website projects can take ages to finish...

No worries — with us, nothing drags on forever. Thanks to our well-structured process, a full website project typically takes no more than three months, even if you’re starting from scratch. That’s something we can virtually guarantee.

Of course, we know that smooth collaboration depends on good communication from both sides. That’s exactly why we work with clear milestones and regular feedback loops — to keep everything on track and running smoothly.

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What if I need new features later on — like additional pages, forms, or similar elements?

We build every website with a modular structure, so it can grow with your needs. If you ever want to add new subpages, landing pages, forms, or additional sections in the future — no problem. We’re fully equipped to support both content and functional expansions. Together, we’ll plan how your website can continue to grow alongside your business.

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What about SEO? Will our website be found on search engines?

We’re not just professional designers and developers — we’re SEO experts by necessity. With us, you get a website that’s built from the ground up with high-end, on-page SEO in mind. That means we take care of a clean technical foundation (loading speed, meta tags, clean URLs), a well-thought-out site structure, and top-quality, keyword-optimized content — all tailored specifically to your target audience.

This way, we don’t just help your site get listed on search engines, we set the foundation for strong, long-term rankings. Of course, SEO is an ongoing process that requires consistent attention — but when it comes to the foundation, we don’t cut corners.

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What if I want to make changes or have new ideas during the project?

Thanks to our close, personal collaboration, you’ll always have access to drafts and interim results — and can give feedback at any time. So if you have a spontaneous idea or want to change direction completely, we’ll talk it through together. You can reach us easily via WhatsApp or phone.

We’ll look at how we can best integrate your new ideas without blowing the timeline or budget.

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How can I be sure that you truly understand my business and represent it accurately?

Our onboarding process includes multiple conversations and workshops where we take a deep dive into your brand, your goals, and your target audience. We immerse ourselves in your company’s DNA to ensure the final result reflects you authentically.

Through moodboards, visual references, and feedback rounds, we make sure we’re on the same wavelength — long before we start designing.

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Why choose your agency over a (more affordable) freelancer?

With us, you get a well-coordinated team of experts across multiple disciplines: branding, concept development, marketing, sales psychology, photography, web design, copywriting, and technical implementation — all seamlessly integrated. Each of us brings years of experience in our field, and together we’ve developed processes that deliver reliable, high-quality results.

A freelancer can usually cover just one part of the puzzle. With us, you get a single point of contact for the bigger picture — and a consistently high standard across every aspect of your project.

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Do I need to worry about having to micromanage everything?

Absolutely not — otherwise, you might as well do it all yourself. We believe in clear roles and responsibilities: you’ll have dedicated contacts who take ownership of your project so you can stay focused on your core business. Of course, we regularly check in with you, get your feedback, and keep you updated — so you always know where things stand.

But micromanaging from your side? Definitely not. We make sure the project runs smoothly and delivers the results you’re looking for.

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It all sounds great — but what if I’m just not truly “wowed” by the final result?

Our standard isn’t customer satisfaction — it’s excitement. For us, that means you fully identify with your new website — visually, in terms of content, and functionality. How do we achieve that? Through our multi-stage design and concept process, which ensures that you’re involved every step of the way: following the development in real time, giving feedback, and making adjustments as needed.

That way, surprises like “Oh… that’s not what I had in mind” are completely off the table.

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Do I need to expect a long downtime when we launch the new site?

No. We generally avoid any extended offline phase during the launch.
We plan the go-live process in advance to ensure everything runs smoothly. While there may occasionally be brief maintenance windows (ranging from a few seconds to a few minutes), we keep these as short as possible.

We understand that every minute of downtime can cost real money — that’s why we rely on proven processes to ensure a seamless switch.

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What if the copy (i.e. the written content) doesn’t align with what I had in mind?

Here too, we rely on our structured process.
We never write copy “out of the blue” — instead, we work closely with you to align on tone, key messages, and overall direction.

It’s important to us that your website not only looks great but also converts — and for that, you need copy that sounds authentic and fits your brand.

You’ll receive drafts in advance and can give feedback until you’re happy with every single line.

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What if my new website doesn’t show a noticeable improvement over my old one?

We can reassure you right away: Our goal is never just to make your old website “prettier,” but to improve it effectively.
As part of the onboarding process, we take a close look at where your current site has weaknesses and what goals you want to achieve. We focus on a clear strategy and measurable results — from loading times and user experience to the overall look and feel.

Delivering a website that makes no real difference compared to your old one simply doesn’t meet our quality standards — and, in fact, has never happened.

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What if I’m not happy with the designs?

That’s a great question — and as unlikely as it may sound, it has actually never happened to us in this way.
Our well-structured onboarding process defines your wishes and design expectations in great detail, so that both your company and our agency have a clear, shared vision of the visual direction your look and feel will take.

With us, there are no surprises or dramatic “curtain reveals” that often lead to major disappointment. Instead, you can expect a well-organized, transparent collaboration every step of the way.

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