Website & Business Identity Case Study

High-Tech wird zu High-Trust: Die Geschichte hinter proQtechs neuem Außenauftritt

Brand identity refined, web design modernized, and external communication optimized—for greater growth, higher visibility, and engaged applicants.

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Klein & Rose GmbH
Für
proQtech
haben wir in diesem Rahmen ebenso ein Brand-Shooting realisiert.
Foto-Shooting zum Projekt ansehen

Short and concise

Through strategic brand refinement and a modern, user-focused web design, proQtech achieved a professional and recognizable market presence. The result: significantly more qualified new customers, a strengthened competitive position, and sustainable revenue growth.

From Invisible to Unmistakable: proQtech’s Brand Transformation

proQtech is an internationally established distributor of electronic components, known for top-tier quality and technological expertise. To reflect this market-leading position, K&R developed a new brand identity from scratch—starting quite literally on a blank sheet of paper.

By creating a clear, cohesive design system with modern typography and a distinct color palette, we established a strong visual presence that works across brochures, business cards, and digital platforms. Special attention was given to psychological design elements and consistent external communication to build trust with potential customers and reinforce proQtech’s international reputation.

Original, Not Template-Based

The digital presence was also fully redesigned, featuring a user-friendly website, clear call-to-actions, and SEO-optimized content. This ensures proQtech ranks highly in relevant searches while making a strong first impression. Thanks to its consistent brand presence, proQtech is now clearly perceived as a premium provider, resulting in a higher conversion rate and an increase in international partnerships.

Digitally Strong & Measurably Successful

From an ROI perspective, the collaboration with K&R became a growth catalyst for proQtech. Shortly after launch, the new brand and website had already paid for themselves, thanks to increased deal closures and improved customer acquisition.

A significant revenue boost and expanded global partnerships confirmed the success of the transformation. With this future-proof, professional brand identity, proQtech is now fully equipped to thrive in the international market and continue attracting high-value clients.

Our Services

Brand Identity Design

During this project, we developed a unique brand identity for the company.

This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.

This creates a uniform business presence that has a massive long-term effect on your image, trust among new customers and the corresponding turnover.

A clearly discernible added value in competition!

Website Editor

With our easy-to-use website editor, we give you full control over your website — without any programming knowledge.

Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.

How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.

The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.

Web Design

For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.

It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.

Thanks to a user-friendly structure, emotional imagery and clear call-to-actions, every website that we revise becomes an engine of growth.

Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!

Logo Design

For this project, we developed a distinctive logo that sums up the identity of the company.

The core message is visualized through clear forms in such a way that Trust created directly and emotional closeness is created.

How does that work? Through concise symbolism and psychologically coordinated design elements, which values reflect the company perfectly. This is how a logo with a strong is created Recognitiont, which permanently anchors your brand in the memory. A significant advantage over the competition and noticeably more visibility as a “professional brand.”

Job- & Karriereportal

In this project, we developed a tailor-made career portal for the company. The company thus presents itself as an attractive employer sClearly stands out in the competition for the best talent and at the same time offers applicants a clear, concise overview of all open positions.

We attach great importance to an appealing user interface and an uncomplicated application process — whether via smartphone or desktop. How does that work? We integrate an efficient Funnel, which clarifies the most important questions and guides candidates directly to the right job.

This strengthens your employer brand, saves time and resources and significantly increases the success rate in recruiting.

Web Development

For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.

A high-performance site design ensures short loading times and a robust server infrastructure ensures that website visitors are guided to their destination without delay.

Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.

A technological advantage with a tangible return on investment!

Search Engine Optimization (SEO)

A website without sophisticated search engine optimization is virtually worthless.

That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.

In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.

Copywriting

Our texts address the needs of your target group and Eliminate targeted buying impulses off. Through a mix of emotional triggers, precise arguments and clear calls to action, we hit the nerve of your target group by picking up on emotions and Communicate clear benefits.

In doing so, we always pay attention to your brand values in order to maintain credibility and authenticity.

This is how well-thought-out copywriting pays off directly in the form of increasing sales and stronger customer loyalty.

A decisive factor for your marketing success.

Multi-Language Website

This website was bilingual developed and has special href-lang tags for multi-language customization for search engines (SEO-optimized multi-language setup).

English-speaking users are shown the English page directly, German-speaking users are shown the German page.

K&R web projects can cover up to 25 languages and are professionally revised by professional translators upon request.

Specific Services by K&R4o

Brand Identity Design
Website Editor
Web Design
Logo Design
Job- & Karriereportal
Web Development
Search Engine Optimization (SEO)
Copywriting
Multi-Language Website

What the client says about it

Valuable words about a successful partnership

The K&R team elevated our brand image to a new level in no time. The investment has more than paid off—we now receive significantly more inquiries and enjoy greater trust from potential clients.

Gerd Brügel
Managing Director @proQtech

Yes, a new website is a great idea!

But we don’t have any photos.

A great website thrives on great images. That’s why we have the perfect solution for it.
K&R Brandshootings
Unique, Custom Images & Portraits
Tailor-Made for B2B & Corporate
Production on-site or in the studio
Die Klein & Rose GmbH ist Gewinner des German Web Awards 2024.
About Klein & Rose (K&R)

Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.

Branding (Design, Web, Film, Photography) for B2B Companies
And how will I be taken care of?

Our team is your team:
With competence, talent, and performance for your brand.

Gewinner des German Web Award 2024 ist die Klein & Rose GmbH
Die Klein & Rose GmbH ist Gewinner des Deutschen Agenturpreises 2024.
Official winner
Die Klein & Rose GmbH ist Gewinner des Deutschen Agenturpreises.
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