New logo, atmospheric photos, and a dynamic color shift: Ristorante Girasole impresses both digitally and in person, achieving sustainable revenue growth.
K&R created a cohesive brand identity for Ristorante Girasole, featuring a new logo, atmospheric photography, and a dynamic color concept. Thanks to an intuitive website editor, the family-run restaurant can manage menus and opening hours independently—all while benefiting from noticeably increased revenue.
Ristorante Girasole, a high-end, family-run Italian restaurant in Wiesbaden’s Nerotal, has long been renowned for its authentic cuisine and inviting atmosphere. To capture the essence of a Mediterranean evening or a festive celebration digitally, the restaurant’s brand identity was reimagined. K&R drew inspiration from the restaurant’s namesake, “Girasole” (Italian for sunflower), transforming the old black-and-white logo into a minimalist, symmetrical brand symbol that radiates tradition and quality.
Beyond the new logo and warm, earthy color palette, the heart of the transformation lay in authentic imagery. K&R captured the team in the picturesque garden, the modern kitchen, and vibrant moments that genuinely reflect the spirit of Girasole. This visual storytelling allows potential guests to experience the ambiance online, whether they’re planning a relaxed lunch or a celebratory evening event.
A unique feature is the dynamic color shift on the website: during the day, the design appears in a bright, airy layout, while in the evening, a dark, elegant mode is activated—mirroring how Girasole glows at dusk.
The technical aspects of the website also stand out. A user-friendly website editor allows the Girasole team to independently update menus and opening hours without any web design expertise. Daily specials, lunch offers, and seasonal dishes can be instantly published, delighting both loyal customers and new visitors.
While the primary goal was to create a visually appealing and authentic online presence, the restaurant owners have already reported a significant increase in reservations and revenue. A true win-win for Girasole, which now digitally showcases how tradition and modernity harmoniously come together.
For this project, we developed a distinctive logo that sums up the identity of the company.
How does that work? Through concise symbolism and psychologically coordinated design elements, which values reflect the company perfectly. This is how a logo with a strong is created Recognitiont, which permanently anchors your brand in the memory. A significant advantage over the competition and noticeably more visibility as a “professional brand.”
For this project, too, we developed an innovative web design that far beyond classic standard solutionsgoes.
It combines appealing aesthetics with sales psychology triggers that specifically motivate people to take action.
Die Investing in a well-thought-out design Pays off quickly due to increased closing rates and retains customers in the long term. This is how we create a real business driver instead of a mere online business card. Obstacles are reduced, trust is built. A convincing added value that clearly sets your company apart from the competition!
For this project, too, we relied on high-performance and scalable web programming, which ensures a smooth user experience.
Technically, this works by specifically coordinating modern technologies and avoiding typical barriers such as bugged plug-ins. Goodbye Wordpress! The result: A reliable foundation that increases the conversion rate and saves your business costs in the long term.
A technological advantage with a tangible return on investment!
Thanks to the clear Apple-style editor, you can exchange texts, images and search engine descriptions yourself at any time.
How does that work? With an intuitively designed interface that is tailored to your needs and makes all important functions easily accessible.
The result: You react more quickly to market changes and save costs in the long term and always maintain the flexibility of your Maintaining content independently. This not only makes your website a modern figurehead, but also an efficient growth platform.
During this project, we developed a unique brand identity for the company.
This creates an unmistakable brand that Creates trust and creates closeness. Through targeted use sales psychological trigger We strengthen the bond between you and your customers sustainably in a very targeted manner. How does that work? We emphasize unique selling points, position your offer clearly and Close the gap between your performance and how you perceive your performance in the minds of customers.
A clearly discernible added value in competition!
Our texts address the needs of your target group and Eliminate targeted buying impulses off. Through a mix of emotional triggers, precise arguments and clear calls to action, we hit the nerve of your target group by picking up on emotions and Communicate clear benefits.
In doing so, we always pay attention to your brand values in order to maintain credibility and authenticity.
A decisive factor for your marketing success.
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That is why all K&R websites come with qualified “on-page SEO” as standard, which ensures visibility and natural traffic in the long term.
In doing so, we rely on a clean technical structure (leads to fast loading times), one clever keyword research in advance and various technical best practices that convince both people and search engines. Long term save You as a result advertising costs and strengthen your market position through constant organic inflow.
You understand us. We understand you. From the start, we were on the same wavelength—it took very few words. Despite the friendly and relaxed collaboration, everything remained highly professional and of the highest quality, which is truly rare nowadays. Our added value? Before, we lacked presence in many ways, making us virtually invisible to some customers. That has now changed—definitively.
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Trust is won by those who make it visible. In a world driven by digital research, the first impression is decisive. Failing to convince means losing out—often unfairly. K&R optimizes your external image in a targeted manner to secure trust, conversions, and premium prices. We enhance the perceived value of your company—and thereby your revenue.
